Technical event management
Key roles in the technical production of a business event
Discover who’s who backstage. An essential guide to roles in event production for Project Managers.
Edgar Vásquez
22/01/2026
Have you ever looked at the audience during a lecture and seen more heads tilted looking at the cell phone than looking at the stage?
It is the nightmare of any Marketing Manager: months of preparation for the corporate message to get lost in a sea of distractions. At Edgar Vasquez Servicios Audiovisuales, after years of providing technical support in hotels and auditoriums in Barcelona, we have proven a universal truth: the audience is no longer satisfied with just listening. They want to participate.
If your goal is to have the board congratulate you on a memorable event and have attendees walk away with lessons learned, you need to change the dynamic. The problem is often not the content, but the delivery format.
Many clients fear that interactivity will complicate logistics or drive up the budget. Nothing could be further from the truth. With proper planning and the right partner, technology works in your favor to bring peace of mind and results.
But before we talk about cables and screens, let’s talk strategy. Here are the keys to maintaining maximum attention.
It is the icebreaker par excellence. Imagine asking a question about the industry and seeing the results projected graphically on the giant screen in real time.
In our experience, this has a double benefit:
For the attendee: Feel that your opinion counts from minute one.
For the company: You get instant feedback on what your audience thinks.
You don’t need complex devices; nowadays everything is managed from the user’s smartphone using QR codes, integrating seamlessly with our high-definition screens.
The traditional question time is often uncomfortable. Either no one raises their hand, or the same person always speaks, monopolizing the time.
The most successful interactive formats for congresses we have managed use digital platforms where attendees submit questions during the talk. The moderator or speaker receives them on a tablet at the lectern and selects the most voted by the audience. This democratizes participation and ensures that the topics that really interest the room are addressed.
If you’re looking to break the rigidity of a serious corporate event, this is the solution. Instead of waiting for a hostess to run down the aisle with a handheld microphone, a padded foam cube with a built-in microphone is tossed in.
This adds a playful and physical element that immediately awakens the audience. In addition, technically, it allows us to maintain crisp audio quality while the audience has fun passing the floor.
Who doesn’t like to win? Introducing small “Quiz” type competitions on the content presented helps to fix knowledge.
At the end of a thematic block, you can launch a quick quiz. Projecting the ranking of the winners on the main screen creates an atmosphere of healthy and fun competition. It is ideal for sales conventions or internal trainings where the objective is information retention.
If your event has a hashtag, it must have a Social Wall. It is about integrating in the scenography a dedicated screen or a “Picture in Picture” where the photos and comments that attendees upload to social networks appear.
At Edgar Vasquez Audiovisual Services we always recommend moderating this content, but the effect is immediate: the attendee is seen on the big screen and becomes an ambassador of your brand, multiplying the reach of your event outside the room.
The “Coffee Break” is vital, but sometimes people tend to talk only with their acquaintances. There are interactive formats for congresses designed to facilitate networking.
Using event apps or stage-managed dynamics, you can create random working groups or professional “speed dating”. We support these logistics with digital signage on screens, indicating which area each group should go to, ensuring that the flow of people is orderly and efficient.
Sometimes, the problem is space. If you are in an open room in a hotel in Barcelona and you want to do several simultaneous workshops, the noise can be chaotic.
The solution is wireless headsets. They allow three or four presentations to take place in the same physical space. The attendee chooses on his receiver which channel he wants to listen to. Visually it is impressive and allows to make the most of the rental space, offering multiple content without sound interference.
Implementing these dynamics is great for your company’s image, but it requires a solid technical foundation. Nothing is more disruptive (and confidence-breaking) than a voting system that doesn’t load or a microphone that makes strange noises.
In order for you to focus on the guests and the results of the event, you need corporate audio visual solutions that support that interactivity. The technology must be invisible: it must work seamlessly for a smooth experience.
In conclusion: Choosing the right interactive conference formats can transform a boring event into a memorable experience that reinforces your brand image and motivates your team.
However, creativity without technical reliability is an unnecessary risk. For the magic to happen on stage, it takes impeccable work behind the scenes, with proven equipment and expert staff overseeing every cue.
Want to ensure the success of your next convention? Leave the technical complexity in the hands of experts and focus on your guests. Request here your personalized proposal and let’s plan together a worry-free audiovisual experience.
Discover who’s who backstage. An essential guide to roles in event production for Project Managers.
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